Shepherd
6.1#21 in onboarding bots$50 one-timeWeb
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Shepherd suits web app teams building tours or contextual guides with JavaScript and supported frameworks. It is free for open-source, personal, and non-commercial projects; commercial teams need a license.
StepBeam suits product managers, designers, and customer-success teams creating and iterating on in-app guides without engineering hand-offs. It is aimed at teams that need onboarding flows, targeted guidance, or adoption analytics.