Overview

Sendcloud connects online stores with couriers and lets teams import orders, choose delivery options, and print labels individually or in batches. More than 170 international carriers and rate shopping give merchants options at dispatch; over 100 plug-and-play integrations connect stores and business tools, including Shopify, Etsy, Amazon, Magento, eBay, WooCommerce, Odoo and Zendesk.

Stores can also connect through the API, upload orders by CSV, or create shipments manually. Branded tracking pages, customer notifications, checkout delivery options, returns portals and shipping analytics extend the platform beyond label production. That breadth can consolidate several shipping tasks, though teams should match plan limits to their parcel volume and staffing needs.

Founded in 2012 in Eindhoven, Netherlands, Sendcloud began as a label-printing tool created by three people running an online store, initially for PostNL parcels.

Key features

Order import and label creation: Import orders and create labels individually or in bulk, a practical fit for merchants handling recurring dispatches rather than preparing every shipment by hand.
Carrier choice and rate shopping: Access to more than 170 carriers and rate shopping can help stores compare delivery options within their shipping workflow.
Store connections and custom routes: More than 100 plug-and-play integrations cover popular commerce platforms and business tools. The API, CSV uploads and manual shipment creation offer alternatives when a store needs a custom connection or does not use a listed integration.
After dispatch: Branded tracking pages and notifications keep customers informed, while checkout delivery options, returns portals and shipping analytics cover other parts of the order journey. These tools make Sendcloud broader than a label-printing utility.
Security and regional coverage: Sendcloud says it complies with GDPR, encrypts data in transit and at rest, and hosts data in AWS EU Central and EU North. Its platform and organization are within the scope of its ISO 27001:2022 certification. Full shipping support applies to Austria, Belgium, France, Germany, Italy, the Netherlands, Spain and the United Kingdom; other European countries can have additional conditions.

Pricing

The Free plan costs 0.00 EUR per free and allows up to 20 parcels per month, with no subscription fee or courier contract required. It is a low-commitment way for a small store to start, but the parcel cap makes it unsuitable once shipping volume rises. A separate monthly shipment limit of 400 /mo is also stated; merchants should confirm how that limit applies to their account before choosing a plan.

Paid plans are billed monthly. The stated pricing note also says paid plans start at €28/mo (annual), which does not match the listed monthly plan prices below; confirm the applicable rate and billing term before subscribing.

Lite — 280.10 EUR per month: Three users, three integrations, five shipping rules and up to 4 800 labels per year. Email and live chat support are included. This is the smallest paid tier, but the integration and rule allowances constrain stores with more complex setups.
Growth — 870.09 EUR per month: Five users, five integrations, ten shipping rules and up to 12 000 labels per year, with phone support added. It raises both capacity and support access, though the label ceiling still calls for volume planning.
Premium — 1750.08 EUR per month: Ten users, unlimited integrations and shipping rules, and up to 120 000 labels per year. It suits larger operations that need broader configuration, but carries a substantially higher monthly price than Growth.
Pro — 6390.07 EUR per month: Unlimited users, integrations and shipping rules, up to 360 000 labels per year, a Customer Success Manager and guided onboarding. It is aimed at high-volume teams that can use the capacity and onboarding support.
Enterprise — custom pricing: Tailored solutions, custom tech stacks, and extra support, expertise and data. It is the option for requirements beyond the standard plan structure, with price determined individually.

A 14-day free trial is offered without requiring a credit card. The annual label ceilings are important even where a plan allows many users or integrations: choose based on expected labels as well as team size.

Platforms

Sendcloud is available on the web and through an API. Those routes cover browser-based operation and custom system connections; Android and iOS apps are not among its stated platforms.

Who it's for

Sendcloud is a strong fit for e-commerce businesses that want to organize shipping without building a full logistics team. Stores with multiple sales channels can benefit from its integrations, bulk labels and post-purchase tools. The free tier suits very low parcel volumes, while paid tiers make more sense for teams that need higher label limits, more users, integrations or shipping rules.

It is less suited to merchants whose shipping is outside Sendcloud’s supported regional conditions, or whose requirements exceed a plan’s annual label limit. The sharp jump in stated monthly prices also makes it important to verify the applicable billing rate before moving beyond the free tier.

Pros and cons

Pro: More than 170 carrier connections and rate shopping provide substantial choice within the shipping workflow.
Pro: More than 100 integrations, plus API, CSV and manual shipment routes, accommodate different store setups.
Pro: Tracking, returns, checkout delivery options and analytics extend coverage beyond printing labels.
Pro: The free plan has no subscription fee or courier contract requirement, and the trial does not require a credit card.
Con: The free plan’s 20-parcel monthly cap is restrictive for a growing store.
Con: Paid plans have fixed annual label ceilings, while team, integration and rule allowances also vary by tier.
Con: The pricing note’s starting rate conflicts with the much higher listed monthly plan prices, so buyers should verify the rate and billing term.
Con: Full support is limited to eight named countries; other European locations may involve additional conditions.

Alternatives

Easyship is worth comparing for merchants who want a free tier allowing fewer than 50 shipments per month and features such as discounted shipping rates, courier selection, and import tax and duty calculation. Veeqo may suit teams prioritizing a free Shipping plan with unlimited orders, users, products and SKUs, and warehouses and locations.

Centiro is another paid shipping option. Shippo is a candidate for stores comparing a free App plan capped at 30 labels monthly and one user, or an API-oriented plan. Ordoro may be relevant for merchants comparing order-based tiers, including an Essential plan capped at 100 orders per month.

Shiprocket offers a free Lite plan for up to 60 shipments monthly, with shipping starting at Rs 26/500gms and no API access. Shippit is an alternative with paid Plus and Pro plans supporting up to 99,000 bookings per month. ShipStation may fit buyers seeking a paid option with a Starter plan at 14.99 USD per month for 50 shipments and three users.

For broader category comparisons, see Parcel Management Software, Shipping Software and Order Tracking Software.

Verdict

Choose Sendcloud if your e-commerce operation needs a connected route from order import to labels, tracking and returns, and its carrier coverage and integrations match your markets. Its range of shipping and post-purchase tools is the main reason to shortlist it. Look elsewhere if the free parcel cap, regional conditions, plan ceilings or verified paid-plan pricing do not fit your operation.

	Sendcloud	TrackNest
Free plan	Yes	No
Free trial	Yes	No
Paid from	€280.10/mo	—
Open source	No	No
Platforms	api, Web	Web
Free plan	Yes	Yes
Branded tracking page	—	Yes
Delivery estimates	—	Yes

Sendcloud vs TrackNest

Sendcloud

TrackNest