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PureSMS vs Sinch Engage

PureSMS

7.3#4 in nonprofit text messaging softwareFrom $10 a month
Free planWebAPI
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Sinch Engage

7.2#2 in business text messaging softwareFrom $99 a month
AndroidiOSWebAPI
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What both publish

FactPureSMSSinch Engage
APIPureSMS offers a high-performance REST API for integrating its features into other systems.The Messages API is a REST API for sending and receiving SMS and MMS, scheduling messages, tracking delivery and handling replies.
Campaign toolsUsers can import Excel or CSV files, manage contact lists, and track campaigns with analytics and reports.The plans include campaigns, scheduled messages, workflow automations, templates, contact management and message personalization.
IntegrationsPureSMS offers direct API integration and no-code connections through Zapier.Listed integrations include HubSpot, Salesforce, Shopify, BigCommerce, NetSuite, ActiveCampaign, Microsoft Dynamics, Adobe Campaign, Epic, Zapier and Workato.
Intended customersThe site describes the product as enterprise-grade messaging for small businesses and also presents an enterprise option for larger companies or the public sector.Sinch Engage describes its audience as businesses across industries including retail, healthcare, logistics, fitness and service businesses.
ProductPureSMS provides business-to-person SMS through a web portal and API.Sinch Engage provides businesses with a platform for SMS campaigns and two-way customer messaging.
Security certificationsPureSMS states that its information security, quality and business continuity systems are certified to ISO 27001, ISO 9001 and ISO 22301.Sinch’s Trust Center lists ISO 27001:2022, SOC 2 Type I and Type II, PCI, GDPR and HIPAA badges.

PureSMS plans

  • AccountFree
  • Charity rate$2.35, paid once
  • Pay-as-you-go SMS$2.80, paid once
  • Standard pay-as-you-go$2.80, paid once
  • Virtual Mobile Number$10 a month

Sinch Engage plans

  • Basics$99 a month
  • Conversations$249 a month
  • Pro$799 a month
  • Pro Plus$1,799 a month
  • Advanced$2,399 a month
  • Custom enterprisePriced on request

Pick PureSMS if…

PureSMS suits organizations sending SMS campaigns or integrating messaging into other systems. Validated charities have a listed rate, while larger organizations and public-sector users are also among its intended customers.

Pick Sinch Engage if…

It suits businesses that need campaign messaging, shared team conversations or customer messaging through an API. The listed intended industries include retail, healthcare, logistics, fitness and service businesses.

Charts they share