Overview

Typeform is a form and survey builder for teams that want responses to lead into tailored journeys and follow-up work. It suits marketers, researchers, product teams, and other groups that need branching, integrations, and automation alongside data collection. Its strongest case is the connected workflow; its main trade-offs are tight response caps on lower plans and limited editing controls on mobile.

Key features

Building and personalizing forms

A no-code drag-and-drop editor, templates, conditional logic, and AI-generated questions support forms, surveys, quizzes, tests, polls, applications, landing pages, NPS surveys, registrations, and short forms. Typeform AI can build from a prompt, adapt forms to respondents, edit or reorder questions and End Screens, create branching rules, refine copy, and translate forms. That breadth makes the product useful beyond basic contact forms, though the mobile editor cannot yet add logic, adjust question settings or layouts, or create question groups.

Distribution, integrations, and follow-up

Forms can be shared by link or QR code, embedded on websites or in emails, and given custom launch options. Typeform reports more than 300 native integrations, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion; it also offers over 500 integrations through Zapier. Workflow Builder and Contacts & Automations can route and qualify leads, notify teams, trigger emails or Slack alerts, create tasks, and start onboarding or feedback sequences. This is a meaningful advantage when a form is part of an operational process, rather than a standalone questionnaire.

Reporting and security

Insights Hub uses AI to surface response trends, outliers, sentiment, and themes, with charts and shareable reports. Business adds drop-off rates and conversion tracking, so teams that need those measures must move beyond lower tiers. Typeform cites GDPR, SOC 2 Type II, ISO 27001/27017/27018, CCPA, HIPAA certification, SSO, 2FA, and US or EU data centers. It states that data in transit uses TLS 1.2 encryption and data at rest AES-256, with redundant backups for critical data.

Pricing

The free plan costs 0.00 USD and includes unlimited forms but only 10 responses per month, making it a narrow way to try the product rather than a durable option for active collection. Basic costs 39.00 USD per month, or 28 USD/mo on the yearly option (468 USD total/yr). It allows 100 responses monthly and one user, with unlimited typeforms, AI form creation, conditional logic, webhooks, and integrations. It suits an individual with modest volume; the response cap and single seat quickly constrain a growing team.

Plus costs 79.00 USD per month, or 56 USD/mo yearly (948 USD total/yr). Its 1,000 monthly responses and three users, plus removal of Typeform branding and a custom subdomain, fit a small team that needs a more polished respondent-facing presence. Business costs 129.00 USD per month, or 91 USD/mo yearly (1,548 USD total/yr), for 10,000 responses and five users. It adds drop-off rates, conversion tracking, priority support, and live chat, making it the clearest tier for teams measuring funnel performance and needing faster assistance.

Talent costs 169.00 USD per month, or 119 USD/mo yearly (2,028 USD total/yr). It includes 3,000 responses, three users, unlimited typeforms and questions, video questions and answers, reCAPTCHA, and multilingual support; it is aimed at recruitment and talent workflows rather than maximizing response volume. Growth Flow costs 379.00 USD per month after a 14-day free trial, or 266 USD/mo after 14 days on the annual option. A credit card is required. It includes 10,000 responses, five users, enrichment for 1,500 responses monthly, Ask AI and Smart Insights, Contacts & Automations, and Salesforce integration. Choose it when those growth and automation tools justify a substantially higher bill. Enterprise has custom pricing, unlimited responses and seats, a dedicated Customer Success Manager, SSO, HIPAA and GDPR compliance, a US or EU data center, and priority expert support; it is for organizations needing scale and enterprise controls.

Platforms

Typeform is available on the web, Android, iOS, macOS, Windows, and through an API. Forms can be viewed and completed on computers and supported smartphones and tablets. Mobile creation and editing are possible, but the missing question, layout, and logic controls make a desktop browser the better choice for complex builds.

Who it's for

Typeform fits marketing, growth, product and UX, HR and talent, customer success, operations, research, and founders who collect data and need to act on it. Its branching and varied form types serve personalized surveys and applications; integrations and automations help turn submissions into team tasks and follow-up. It is less compelling for a low-volume user unwilling to accept the free plan's 10-response ceiling or pay to expand it, or for anyone expecting full form editing on mobile.

Pros and cons

Pros: Broad form types, branching, and AI-assisted creation support tailored collection rather than static questionnaires.
Pros: Native and Zapier integrations, plus workflow automation, can carry responses into team notifications and follow-up.
Pros: Plans scale from one to five seats, while Enterprise offers unlimited responses and seats for larger organizations.
Cons: The free plan's 10 responses monthly is too restrictive for most ongoing collection.
Cons: Lower paid tiers impose response ceilings of 100 and 1,000 per month, and the annual options still require meaningful upfront yearly spend.
Cons: Mobile users cannot access several important editing controls, including logic and question settings.

Alternatives

For a different form-builder option, compare Jotform, whose free Starter plan allows five forms and 100 monthly submissions. forms.app is worth considering when its free plan's unlimited responses and team members matter more than Typeform's connected workflow features. Choose Zoho Forms if 500 free submissions per month and 10 payment submissions better match your needs. Paperform offers a free plan with 30 monthly submissions and unlimited users; Formlets offers one free published form with unlimited responses. For other options, browse Online Form Builders, Survey Software, Lead Capture Software, AI Survey Generators, Survey API Software, and Form Builder Software.

Verdict

Choose Typeform if your team needs polished, branching forms that connect responses to analytics, integrations, and follow-up automation. Look elsewhere if you need generous free collection or unrestricted editing from a phone; Typeform's low free cap and mobile limitations are hard to ignore.

	Popupsmart	Typeform
Free plan	Yes	Yes
Free trial	No	Yes
Paid from	$2.71/mo	$39/mo
Open source	No	No
Platforms	Web	Android, api, iOS, macOS, Web, Windows
Free plan	Yes	Yes
A/B testing	Yes	—
Webhooks	Yes	—
Paid from	—	28 /mo

Popupsmart vs Typeform

Popupsmart

Typeform