Pencil vs Swayable
| Pencil | Swayable | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | $11/mo | — |
| Open source | No | No |
| Platforms | Web | Web |
| Free plan | No | No |
| Paid from | 11 /mo | — |
| Creative inputs | — | video, TV ads, social ads, messaging, taglines, static imagery, storyboards, packaging, pricing, concept mockups, ad prototypes, copy, out-of-home ads |
| Experiment types | — | automated |
| Creative reporting | — | advanced |
Both are listed in Best Ad Creative Testing Tools. On Everything Xiaomi, Pencil scores higher on our published basis.