
OpenEMM
7.6#17 in email marketing softwareFree planFree planWebAPILinuxmacOS
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| Fact | OpenEMM | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Documentation | AGNITAS provides user manuals, installation and administration guides, context-sensitive help, and documentation for REST, SOAP, webhooks, and Velocity scripting. | Zoho provides separate user guides, API guides, FAQs and getting-started material for the Email API. |
| Email automation | Yes | Yes |
| Founded | LinkedIn states that Martin Aschoff founded AGNITAS in 1999. | 1996 |
| Free plan | Yes | Yes |
| Integrations | The documentation identifies Make and n8n connectors, while the platform also supports data exchange through web services, HTTP endpoints, and imports or exports. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Purpose | OpenEMM is web-based open-source software for email marketing and marketing automation, including newsletters and transactional or date-driven emails. | Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. |
| Rating on G2 | 3.5 out of 5 from 1 review shown for AGNITAS; G2 says there are not enough reviews to provide buying insight. | 4.3 out of 5 from 1,043 reviews. |
OpenEMM may suit SMEs, associations, and clubs that want email marketing and automation and can work with its reduced feature range. It is also suited to users able to handle self-hosting and the stated server requirements.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.