Omniconvert Explore
8.0#3 in conversion rate optimization softwareFrom $167 a monthFree planAndroidiOSWebAPI
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| Fact | Omniconvert Explore | Personyze |
|---|---|---|
| Company history | Omniconvert says it was founded in 2013, changed from Marketizator in 2016 after a €1 million Catalyst Romania investment, became profitable in 2023 and remains independent. | Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024. |
| Founded | 2013 | 2008 |
| Integrations | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. | Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks. |
| Limit: learning curve | Reviewers report that onboarding can be difficult, the interface feels dated or overwhelming and personalization may need technical assistance. | Multiple reviewers say the large number of settings and options makes initial setup and campaign creation difficult. |
| Personalization | Personalization can use page variables, custom customer attributes, real-time behavior, dynamic text replacement and ready-made overlays. | The platform supports behavioral targeting with 70+ attributes and real-time content changes across site elements. |
| Rating on Capterra | 4.1 out of 5 from 18 reviews. | 4.6 out of 5 from 17 reviews |
| Rating on G2 | 4.6 out of 5 from 193 reviews. | 4.9 out of 5 from 4 reviews |
| Rating on Gartner Peer Insights | 5.0 out of 5 from 1 rating. | 4.5 out of 5 from 2 ratings |
| Rating on GetApp | 4.1 out of 5 from 18 reviews. | 4.6 out of 5 from 16 reviews |
| Rating on Shopify App Store | 0.0 out of 5 from 0 reviews. | 0.0 out of 5 from 0 reviews |
| Rating on Trustpilot | 4.3 out of 5 from 10 reviews. | 3.7 out of 5 from 1 review |
| Rating on TrustRadius | 8 out of 10 from 5 reviews. | 9 out of 10 from 3 ratings |
Explore is aimed at D2C brands, ecommerce businesses and omnichannel retailers that want to test and personalize site experiences. Its segmentation and reporting tools may suit teams that need to examine visitor groups and experiment results.
Personyze suits ecommerce, SaaS, B2B, publishing, travel and hospitality, or education teams seeking real-time personalization and testing. It may also fit teams that need consent controls and integrations with the listed platforms.