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Omniconvert Explore vs Personyze

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Personyze

8.2#1 in conversion rate optimization softwareFrom $99 a month
Free planAndroidiOSWebAPI
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What both publish

FactOmniconvert ExplorePersonyze
Company historyOmniconvert says it was founded in 2013, changed from Marketizator in 2016 after a €1 million Catalyst Romania investment, became profitable in 2023 and remains independent.Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024.
Founded20132008
IntegrationsOfficially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier.Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks.
Limit: learning curveReviewers report that onboarding can be difficult, the interface feels dated or overwhelming and personalization may need technical assistance.Multiple reviewers say the large number of settings and options makes initial setup and campaign creation difficult.
PersonalizationPersonalization can use page variables, custom customer attributes, real-time behavior, dynamic text replacement and ready-made overlays.The platform supports behavioral targeting with 70+ attributes and real-time content changes across site elements.
Rating on Capterra4.1 out of 5 from 18 reviews.4.6 out of 5 from 17 reviews
Rating on G24.6 out of 5 from 193 reviews.4.9 out of 5 from 4 reviews
Rating on Gartner Peer Insights5.0 out of 5 from 1 rating.4.5 out of 5 from 2 ratings
Rating on GetApp4.1 out of 5 from 18 reviews.4.6 out of 5 from 16 reviews
Rating on Shopify App Store0.0 out of 5 from 0 reviews.0.0 out of 5 from 0 reviews
Rating on Trustpilot4.3 out of 5 from 10 reviews.3.7 out of 5 from 1 review
Rating on TrustRadius8 out of 10 from 5 reviews.9 out of 10 from 3 ratings

Omniconvert Explore plans

  • FreeFree
  • Explore annual subscription$167 a month
  • 100,000 tested views$245 a month
  • Explore Platform$320 a month
  • 700,000 tested views$1,293 a month
  • 5,000,000 tested views$4,658 a month

Personyze plans

  • FreeFree
  • Personyze STARTER (Shopify)$99 a month
  • Starter$149 a month
  • Personyze LITE (Shopify)$249 a month
  • Growth$250 a month
  • Power$450 a month

Pick Omniconvert Explore if…

Explore is aimed at D2C brands, ecommerce businesses and omnichannel retailers that want to test and personalize site experiences. Its segmentation and reporting tools may suit teams that need to examine visitor groups and experiment results.

Pick Personyze if…

Personyze suits ecommerce, SaaS, B2B, publishing, travel and hospitality, or education teams seeking real-time personalization and testing. It may also fit teams that need consent controls and integrations with the listed platforms.

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