Nexxen Data Platform vs OnAudience DMP
| Nexxen Data Platform | OnAudience DMP | |
|---|---|---|
| Free plan | No | |
| Paid from | $500/mo | |
| Platforms | Web | Web |
| Collection methods | first-party data upload; clean rooms; ACR television-viewership data; streaming data; third-party partner data; browsing and interaction data | first-party data, third-party data, raw data, mobile data, CTV/OTT data, browser and digital-content signals |
| Audience segmentation | Yes | Yes |
| Activation destinations | Nexxen DSP; Nexxen SSP; selected third-party DSPs; selected third-party SSPs | DSPs, SSPs, marketplaces, The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX, Adobe, DV360, Amazon, Yahoo, PubMatic |
| CTV activation | Yes | Yes |
| Paid from | 500 /mo | |
| Lookalike modeling | Yes |
Listed together in Best Data Management Platforms