Matomo vs VWO Insights
| Matomo | VWO Insights | |
|---|---|---|
| Free plan | Yes | |
| Paid from | €275/mo | |
| Platforms | api, self-hosted | |
| Free plan | Yes | |
| Heatmap types | Heatmaps & Session Recording | |
| Session recordings | Yes | Yes |
| Event tracking | Yes | |
| Conversion funnels | Yes | |
| Data retention | Raw data retention is 24 months; report data retention is forever. | |
| Ecommerce tracking | Yes | |
| API access | Yes | |
| Recording retention | 30 days | |
| Rage-click detection | Yes | |
| Mobile capture | Yes |
Listed together in Best Heatmap and Session Replay Tools