
Matomo
8.0#14 in web analytics toolsFrom €275 a monthFree planAPISelf-hosted
Visit
| Fact | Matomo | Triple Whale |
|---|---|---|
| Founded | 2007 | 2021 |
| Free plan | Yes | Yes |
| Integrations | Matomo supports more than 100 integrations. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
Matomo suits people who need web analytics with event, conversion, ecommerce, or session tracking. Its free self-hosted option may suit those who want to host the platform themselves, while Cloud plans offer a 21-day trial.
Triple Whale suits ecommerce and retail brands that want to unify business data, track growth, and support marketing and operational decisions. Marketing, ecommerce, and data leaders may find its attribution, integrations, AI tools, and measurement options relevant.