Manago AI (formerly SALESmanago)
8.7#3 in marketing automation softwareFrom €30 a monthFree planAndroidiOSWebAPI
VisitManago AI (formerly SALESmanago) vs WebEngage
What both publish
| Fact | Manago AI (formerly SALESmanago) | WebEngage |
|---|---|---|
| Automation | Marketing automation triggers cross-channel journeys when customers browse, buy, abandon carts, return, or disengage. | Journey Designer lets businesses use user attributes and behavioral events to orchestrate engagement across stages of the customer lifecycle. |
| Channels | The service supports coordinated email, SMS, WhatsApp, push notifications and website engagement. | The user guide lists Push, In-app, SMS, On-site Notifications, RCS, Web Push, Email, Facebook-Instagram, and WhatsApp as engagement channels. |
| Customer data | Its Customer Data Platform combines behaviour, purchases, engagement, preferences, consent, and predictive signals into customer profiles for campaigns and personalisation. | Its customer data platform consolidates data from multiple sources into unified customer profiles and supports real-time data refresh. |
| Founded | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. | 2011 |
| Integrations | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. | The developer hub lists direct SDKs, Segment.com, Google Tag Manager, and REST API as ways to connect platforms. |
| Product | Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns. | WebEngage describes itself as a full-stack marketing automation suite for consumer businesses, combining multichannel engagement with analytics. |
Manago AI (formerly SALESmanago) plans
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
WebEngage plans
No prices published.
Pick Manago AI (formerly SALESmanago) if…
It suits e-commerce teams seeking customer profiles and automated campaigns across multiple channels. Teams should account for contact-based pricing, usage charges, and monthly AI allowances.
Pick WebEngage if…
WebEngage suits consumer businesses that want to coordinate personalized engagement across customer channels and lifecycle stages. Its Segment integration is suited to native iOS and Android apps, but not the listed cross-platform app frameworks.