Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Zoho Campaigns
Zoho Campaigns
8.3#2 in email marketing softwareFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Mailchimp | Zoho Campaigns |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Founded | 2001 | 1996 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Native integrations | 300 | 40 |
| Rating on G2 | 4.3 out of 5 from 18,430 reviews | 4.3 out of 5 from 1,043 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 1,260 ratings | 4.1 out of 5 from 28 ratings. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.