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Mailchimp vs WP Fusion

Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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WP Fusion

6.9#66 in marketing automation softwareFrom $297 a year
Free planWebSelf-hosted
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What both publish

FactMailchimpWP Fusion
Email automationYesYes
Founded20012014
Free planYesYes
IntegrationsMailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.The pricing page lists 60+ supported CRMs and 150+ plugin integrations for paid plans.
SecurityMailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.The company says plugin-to-CRM API communications use TLS encryption and OAuth 2.0 where supported by the CRM.

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

WP Fusion plans

  • LiteFree
  • Personal$297 a year
  • Plus$427 a year
  • Professional$647 a year

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Pick WP Fusion if…

You want what its maker publishes above — check its page for the details.

Charts they share