
Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
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| Fact | Mailchimp | Vision6 |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The API supports data exchange with other systems, and the maker describes JSON-RPC for contact synchronization and campaign automation and REST methods for transactional email. |
| Audience segmentation | Yes | Yes |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | Constant Contact’s acquisition announcement says Vision6 had served thousands of businesses since 2001. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | Brisbane, Australia |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Its integrations include Eventbrite, Facebook, Google Ads and Analytics, Microsoft Dynamics, Salesforce, Shopify, WordPress, Zapier, Make, webhooks and its API. |
| Native integrations | 300 | 5 |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The maker states that data in transit is encrypted with TLS 1.2 or higher and data at rest uses dm-crypt with LUKS. |
| SMS | SMS marketing is available as an add-on for paid plans in selected markets after application and approval. | SMS can be used for marketing, surveys, opt-in competitions, and collecting event responses. |
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
You want what its maker publishes above — check its page for the details.