Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs VerticalResponse
VerticalResponse
7.0#60 in email marketing softwareFree planFree planWebAPI
VisitWhat both publish
| Fact | Mailchimp | VerticalResponse |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The REST API supports list management, campaign creation and launch, and social features. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | The product supports automated follow-up emails to contacts. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2001 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | Florida, USA |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The integrations page lists Shopify, BigCommerce, Salesforce, ZohoCRM, WordPress contact forms, and other services; some connections use Zapier or Make. |
| Landing pages | Yes | Yes |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The privacy policy says VerticalResponse uses SSL technology for sensitive data and firewall-protected servers. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
VerticalResponse plans
- Basic—
- Pro—
- Free (Surveys)Free
- Pay As You Go$0.03, paid once
- Basic (Email)$13 a month
- Basic (Surveys)$19 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick VerticalResponse if…
You want what its maker publishes above — check its page for the details.