Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Upsender
What both publish
| Fact | Mailchimp | Upsender |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | The visual journey builder has sixteen trigger types, fifteen actions, branching, timed waits, and webhooks to users’ systems. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | The about page says co-founder Justin Francisco co-founded Upsender in early 2022. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2022 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The site describes webhooks to users’ own systems but does not name third-party integrations on the opened page. |
| Monthly send limit | 5000 | 1000000 |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Upsender plans
- FreeFree
- Launch$297 a month
- Scale$997 a month
- Volume$2,997 a month
- Starter$99 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Upsender if…
You want what its maker publishes above — check its page for the details.