Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Twilio SendGrid
Twilio SendGrid
7.8#27 in email marketing toolsFrom $19.95 a monthFree planAPI
VisitWhat both publish
| Fact | Mailchimp | Twilio SendGrid |
|---|---|---|
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | The Email Activity API, Event Webhook, and Activity dashboard can track deliveries, opens, clicks, bounces, unsubscribes, and spam reports. |
| Founded | 2001 | 2008 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | San Francisco, CA |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Twilio SendGrid plans
- Free TrialFree
- Pay as you goFree
- Essentials$19.95 a month
- Pro$89.95 a month
- PremierPriced on request
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Twilio SendGrid if…
It suits developers and organizations that need to send transactional or marketing email through API or SMTP options. The free trial has strict daily email and contact limits, and HIPAA-compliant data transmission is not natively supported.