Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs TrueSend
What both publish
| Fact | Mailchimp | TrueSend |
|---|---|---|
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Reporting includes opens, clicks, conversions, revenue attribution, click heatmaps, and subscriber growth. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The Email API supports transactional and bulk sending, dynamic templates, real-time webhooks, analytics tracking, attachments, and SDKs. |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Its visual workflow builder can trigger email journeys based on user actions and attributes. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | The About page’s timeline describes a 2022 problem stage and development of domain warm-up and real-time analytics in 2023. |
| Headquarters | Atlanta, USA | Pune, Maharashtra, India |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The integrations directory lists Shopify, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Google Analytics, Segment, Zapier, WordPress, Stripe, and Slack, among others. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The features page says TrueSend is SOC 2 Type II certified, encrypts data at rest with AES-256 and in transit with TLS 1.3, and supports SAML 2.0 SSO and 2FA. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
TrueSend plans
- Custom PlanPriced on request
- Free Plan—
- Standard Plan—
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick TrueSend if…
TrueSend is aimed at startups, agencies, and high-volume email senders needing campaign tools, automation, or API-based sending. It may suit teams focused on deliverability monitoring and email performance reporting.