TrueSend
TrueSend is an email marketing platform for campaign creation, automated journeys, reporting, and deliverability management.
What TrueSend is
TrueSend is an email marketing platform for campaign creation, automated journeys, reporting, and deliverability management. A drag-and-drop editor, templates, and A/B testing support campaign work, while a visual workflow builder can start email journeys in response to user actions or attributes. Reports cover opens, clicks, conversions, revenue attribution, click heatmaps, and subscriber growth. Deliverability features include shared and dedicated IP pools, automated warm-up, DKIM, SPF, and DMARC setup, reputation monitoring, bounce handling, and spam score previews. Its Email API supports transactional and bulk sending, dynamic templates, webhooks, analytics tracking, attachments, and SDKs. The integrations directory names services including Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Zapier, WordPress, Stripe, and Slack. TrueSend lists SOC 2 Type II certification, encryption at rest and in transit, SAML 2.0 SSO, and two-factor authentication. It also provides compliance tools for GDPR, CAN-SPAM, CASL, and CCPA processes. TrueSend offers a free plan, while listed paid plan prices are unavailable.
Good
- A/B testing and drag-and-drop campaign editor
- Automation can respond to user actions and attributes
- Reports include revenue attribution and click heatmaps
- API supports bulk and transactional sending
- Monitoring covers inbox placement, blocklists, and spam traps
Watch out
- Prices for listed paid plans are unavailable
- Platforms listed are web and API only
Who it suits
TrueSend is aimed at startups, agencies, and high-volume email senders needing campaign tools, automation, or API-based sending. It may suit teams focused on deliverability monitoring and email performance reporting.
Verdict
TrueSend brings campaign creation, automation, sending, and deliverability features together, with a free plan available. Since paid-plan prices are not shown in the listed details, prospective users should confirm the cost before choosing a tier.
Plans and prices
From TrueSend's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom Plan | Priced on request | Unlimited emails/month · unlimited sending domains · dedicated sending IPs · custom integrations and API · SAML/SSO and team roles · dedicated success manager · SLA uptime guarantee · custom contract terms · Personalized quote |
| Free Plan | — | 6,000 emails / month · 2 sending domains · unlimited email IDs per domain · drag-and-drop builder · 50+ templates · basic analytics · SPF & DKIM · A/B testing · advanced automation · billed monthly |
| Standard Plan | — | Up to 10,000 emails/month · 5 sending domains · unlimited email IDs per domain · full A/B testing · advanced automations · AI subject line optimiser · revenue attribution · dedicated IP warm-up · priority email support; listed price is still loading on the page |
The facts
Each one read from TrueSend's own pages, with the date it was checked.
What it does
- Analytics
- Reporting includes opens, clicks, conversions, revenue attribution, click heatmaps, and subscriber growth.checked 3 Oct 2026
- API
- The Email API supports transactional and bulk sending, dynamic templates, real-time webhooks, analytics tracking, attachments, and SDKs.checked 3 Oct 2026
- API security
- API security features include scoped and rotatable keys, HMAC-SHA256 webhook signatures, IP allowlisting, and TLS 1.3 encryption in transit.checked 3 Oct 2026
- Automation
- Its visual workflow builder can trigger email journeys based on user actions and attributes.checked 3 Oct 2026
- Campaign tools
- The platform offers a drag-and-drop campaign editor, professional templates, and A/B testing.checked 3 Oct 2026
- Compliance
- The features page lists GDPR, CAN-SPAM, CASL, and CCPA compliance tools, including consent, unsubscribe, and data deletion processes.checked 3 Oct 2026
- Deliverability
- Deliverability tools include dedicated and shared IP pools, automated warm-up, DKIM/SPF/DMARC setup, reputation monitoring, bounce handling, and spam score previews.checked 3 Oct 2026
- Integrations
- The integrations directory lists Shopify, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Google Analytics, Segment, Zapier, WordPress, Stripe, and Slack, among others.checked 3 Oct 2026
- Intended users
- TrueSend says it serves startups, big agencies, and high-volume email senders.checked 3 Oct 2026
- Product
- TrueSend describes itself as an email marketing platform for campaigns, automation, analytics, and deliverability.checked 3 Oct 2026
- Security
- The features page says TrueSend is SOC 2 Type II certified, encrypts data at rest with AES-256 and in transit with TLS 1.3, and supports SAML 2.0 SSO and 2FA.checked 3 Oct 2026
- Support
- The home page advertises 24/7 expert support.checked 3 Oct 2026
The company
- Company history
- The About page’s timeline describes a 2022 problem stage and development of domain warm-up and real-time analytics in 2023.checked 3 Oct 2026
- Company location
- TrueSend lists its address in Viman Nagar, Pune, Maharashtra, India.checked 3 Oct 2026
- Headquarters
- Pune, Maharashtra, Indiachecked 23 Sep 2026
