Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs TargetBay
What both publish
| Fact | Mailchimp | TargetBay |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Audience segmentation | Yes | Yes |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | TargetBay’s About page says it launched in 2016 and was founded in June 2016. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | TargetBay says it uses reasonable security precautions to protect collected information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
TargetBay plans
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick TargetBay if…
TargetBay suits ecommerce brands managing campaigns, reviews, and loyalty programs. It fits stores using the listed ecommerce platforms and needing segmentation or A/B testing.