
Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
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| Fact | Mailchimp | Spread |
|---|---|---|
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Email metrics include delivered email counts, open rates, unsubscribes, link clicks, and recipient statuses. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Triggered campaigns can send an email immediately or after a set delay when a lead is added to a list. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The privacy policy says the company uses access controls, access restrictions, encryption, access-log retention, and security software measures. |
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
You want what its maker publishes above — check its page for the details.