Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Resletter
What both publish
| Fact | Mailchimp | Resletter |
|---|---|---|
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Analytics track opens, clicks, bounces, and unsubscribes per send and campaign, with real-time delivery logs. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Automations can trigger on signup, birthdays, or custom events and use delays, conditions, and sequences. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The privacy policy lists encryption, secure servers, and access controls as security measures, while stating that absolute security cannot be guaranteed. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Resletter plans
- FreeFree
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Resletter if…
You want what its maker publishes above — check its page for the details.