Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs rapidmail
What both publish
| Fact | Mailchimp | rapidmail |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Email workflows support triggers, waiting times and if/then branches for messages such as welcome emails, birthday greetings and reminders. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | Freiburg im Breisgau, Germany |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The maker lists plugins for Shopware 5 and 6 and WooCommerce, plus Zapier and an API for other systems. |
| Native integrations | 300 | 4 |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
rapidmail plans
- Pay as you go—
- Starter—
- Enterprise—
- First newsletter dispatchFree
- Transactional emailFree
- Transactional email€59 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick rapidmail if…
You want what its maker publishes above — check its page for the details.