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Mailchimp vs Pulsate

Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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Pulsate

6.7#76 in marketing automation software
AndroidiOSWebAPI
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What both publish

FactMailchimpPulsate
APIMailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.Pulsate says its API makes more than 120 data points available for real-time data exchange.
Company historyMailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius.Pulsate says it is based in Dublin and was founded in 2013, and that it focused on U.S. credit unions and community banks starting in 2020.
Founded20012013
HeadquartersAtlanta, USADublin, Ireland
IntegrationsMailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.Pulsate lists integrations with Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront.
SecurityMailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.Pulsate says integrations, uploads, and analytics are protected under ISO 27001 certification.

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pulsate plans

No prices published.

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Pick Pulsate if…

Pulsate is aimed at community banks and credit unions that want to coordinate account-holder messaging and measure campaign performance. It may also suit institutions using the listed digital banking partners or CRM integrations.

Charts they share