Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Octeth
What both publish
| Fact | Mailchimp | Octeth |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Audience management | Audience tools include segmentation, behavioral targeting, tags, customer profiles and sign-up forms. | The platform supports unlimited lists, custom fields, and tags, plus behavioral and field segments and imports from Mailchimp, ActiveCampaign, Drip, or CSV. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Its visual journey builder supports email, SMS, and webhook actions, conditions, waits, splits, and API-triggered journeys. |
| Email automation | Yes | Yes |
| Founded | 2001 | 1999 |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | New York, NY; London, UK; Istanbul, TR |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The site lists WordPress, WooCommerce, Shopify, Salesforce, HubSpot, and Zapier integrations, and names Amazon SES, SendGrid, Mailgun, Postmark, and SparkPost as delivery providers. |
| Landing pages | Yes | Yes |
| SMS | SMS marketing is available as an add-on for paid plans in selected markets after application and approval. | Octeth supports bulk SMS campaigns, replies inbox, automatic opt-out, and Infobip and Xeebi connectors. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Octeth plans
- Community EditionFree
- Perpetual License$5,000, paid once
- Annual Service Package—
- CommunityFree
- Starter$790, paid once
- Solo$5,500, paid once
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Octeth if…
You want what its maker publishes above — check its page for the details.