
Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
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| Fact | Mailchimp | nuevoMailer |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Reporting includes real-time campaign and subscriber analytics for clicks, views, bounces, opt-outs, and complaints, with exports to PNG, CSV, and Excel. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The product provides APIs for subscriber and campaign management and can send transactional emails from a CRM or CMS through its API. |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | It can send through SMTP providers including Amazon SES, Mailgun, Mailjet, SendGrid, Postmark, and Brevo, and supports webhooks for external systems. |
| Landing pages | Yes | Yes |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The product says passwords and special links are encrypted and supports two-factor authentication for administrator login. |
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
You want what its maker publishes above — check its page for the details.