Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Moosend
What both publish
| Fact | Mailchimp | Moosend |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The Moosend API can be used to create and manage email campaigns and mailing lists programmatically. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Marketing automation includes a workflow builder, automation analytics, templates, cart abandonment, and tracking. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Moosend’s integrations directory reports 82 integrations and includes native integrations and integrations via Zapier. |
| Landing pages | Yes | Yes |
| Native integrations | 300 | 82 |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | Moosend says customer contact data is hosted in the EU through AWS and that data, including data in transit, is encrypted. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Moosend plans
- Pro—
- Moosend+Priced on request
- EnterprisePriced on request
- Email credits$350, paid once
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Moosend if…
Moosend suits people managing email campaigns, audience segments, and automated marketing workflows. Its trial may suit those who want to explore these tools with up to 1,000 contacts before choosing a paid plan.