
Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
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| Fact | Mailchimp | Mautic |
|---|---|---|
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Mautic provides lead nurturing and drag-and-drop campaign automation for customized marketing touchpoints. |
| Email automation | Yes | Yes |
| Email marketing | The product sends personalized email campaigns and provides campaign creation tools. | Mautic supports creating, personalizing and A/B testing marketing and transactional emails with a drag-and-drop builder. |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. |
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Mautic can suit marketers from freelancers and small or medium-sized businesses to enterprises and universities. It is particularly relevant to teams that want open-source automation and are prepared to manage hosting or pay for managed hosting.