Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs MailUp
What both publish
| Fact | Mailchimp | MailUp |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | MailUp includes API and integrations among its platform feature areas. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | The platform supports automated email and SMS workflows, with 3 automations in Starter and up to 100 in Plus and Premium. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2002 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | Pesaro, Italy |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | MailUp lists integrations and compatibility areas including CRM, CMS, e-commerce, ERP, external databases, and business intelligence systems. |
| Landing pages | Yes | Yes |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | MailUp says its infrastructure includes a European data center, data loss prevention, threat protection systems, and periodic vulnerability tests. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
MailUp plans
- Starter€48 a month
- Plus€113 a month
- Premium€310 a month
- EnterprisePriced on request
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick MailUp if…
You want what its maker publishes above — check its page for the details.