Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Mailpro
What both publish
| Fact | Mailchimp | Mailpro |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | The plan comparison lists A/B testing as a campaign creation feature, unavailable on Trial. |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Campaign reporting includes opens, clicks, conversions, heatmaps, geolocation and real-time statistics. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | Mailpro exposes Email, CRM/contact and SMS REST APIs using JSON; Email and SMS APIs also support XML. |
| API documentation | Developer documentation includes API references, guides, integration guidance, webhooks and release notes. | The developer portal documents endpoints, parameters, responses, errors, webhooks and authentication in six languages and supports trying calls interactively. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Automations support predefined workflows, triggers, actions and custom conditions; Flex excludes advanced automations while Pro includes them. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | Maxony Group says it was founded in 2001 by Regis Courbat and launched Mailpro as a freemium SaaS product in 2012. |
| Company size | LinkedIn lists Mailchimp as an Atlanta-based private company with 1,001–5,000 employees. | LinkedIn lists Mailpro as privately held with 11–50 employees. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2001 |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | Maxony Suisse SA lists Rue Agasse 54, 1208 Geneva, Switzerland as its address. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Mailpro plans
- TRIALFree
- FLEX$15, paid once
- PRO$15 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Mailpro if…
Mailpro suits web users planning email campaigns who need automation, segmentation, and A/B testing. It is also relevant to users working within a 1,000-email monthly limit.