Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs MailPoet
What both publish
| Fact | Mailchimp | MailPoet |
|---|---|---|
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | MailPoet supports automated welcome emails and new blog post notifications. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2011 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | MailPoet lists Google Analytics integration as a paid feature and supports WooCommerce email and customer-list features. |
| Monthly send limit | 5000 | 5000 |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
MailPoet plans
- StarterFree
- Agency—
- Business—
- Creator—
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick MailPoet if…
You want what its maker publishes above — check its page for the details.