
Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
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| Fact | Mailchimp | MailerSpot |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Its feature page describes real-time reporting for opens, clicks, conversions, bounce rates, unsubscribes, and segment performance. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | MailerSpot says it supports automated workflows and drip campaigns, including behavior-based personalization. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Monthly send limit | 5000 | 5000 |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The security page states that data in transit uses SSL/TLS encryption and stored data uses AES-256 encryption. |
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
You want what its maker publishes above — check its page for the details.