Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs MailerLite
MailerLite
8.3#11 in email marketing toolsFrom $12 a monthFree planiOS
VisitWhat both publish
| Fact | Mailchimp | MailerLite |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Audience segmentation | Yes | Yes |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | MailerLite says it started out as a small business. |
| Email automation | Yes | Users can send perfectly timed and targeted emails automatically. |
| Founded | 2001 | 2010 |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | Vilnius, Lithuania |
| Landing pages | Yes | Landing pages can collect leads, sell products, and more. |
| Monthly send limit | 5000 | 5000 |
| Native integrations | 300 | 100 |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
MailerLite plans
- FreeFree
- Comfort$12 a month
- Power$25 a month
- EnterprisePriced on request
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick MailerLite if…
MailerLite suits creators and businesses looking to run email campaigns, segment audiences, or build landing pages. Its free plan may fit smaller lists, while its paid plans include higher limits and added capabilities.