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Mailchimp vs Mailercloud

Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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Mailercloud logo

Mailercloud

7.0#48 in email marketing softwareFrom $10 a month
Free planWebAPI
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What both publish

FactMailchimpMailercloud
A/B testingA/B testing is offered for testing and optimizing email campaigns.Yes
Audience segmentationYesYes
AutomationMarketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.The marketing platform includes a visual workflow editor, behavior-based triggers and pre-built automation templates.
Email automationYesYes
Founded20012018
Free planYesYes
IntegrationsMailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.Listed integrations include Zapier, WordPress, Pabbly Connect, Integrately, Make, Google Sheets and HubSpot.
SecurityMailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.Mailercloud says its information security approach aligns with ISO 27001 and GDPR and describes least-privilege access controls and regular backups.

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Mailercloud plans

  • FreeFree
  • Premium$10 a month
  • Enterprise—
  • Marketing Platform FreeFree
  • Email API Basic$10 a month
  • Marketing Platform Premium$10 a month

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Pick Mailercloud if…

You want what its maker publishes above — check its page for the details.

Charts they share