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MailBluster vs Mailchimp

MailBluster

7.1#34 in email marketing softwareFrom $5 a month
Free planWebAPI
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Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactMailBlusterMailchimp
A/B testingCampaigns can have two variations compared for opens, clicks, or conversion.A/B testing is offered for testing and optimizing email campaigns.
APIThe product lists developer API access and API keys among its features.Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.
Audience segmentationYesYes
AutomationThe pricing page lists automation with Pro and unlimited automation workflows with Executive.Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.
Email automationYesYes
Founded20152001
Free planYesYes
HeadquartersDelaware, USA (incorporated)Atlanta, USA
IntegrationsThe site lists WordPress, WooCommerce, Salesforce, Zapier, Zoho, Make, Pabbly Connect, Integrately, and Monkedo integrations.Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.
Landing pagesNoYes

MailBluster plans

  • StarterFree
  • Pro$5 a month
  • Managed SMTP — 10,000 emails/month$17 a month
  • Executive$10 a month
  • Managed$15.30 a month

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pick MailBluster if…

You want what its maker publishes above — check its page for the details.

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Charts they share