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Locus vs Maptitude

Locus

6.7#11 in location intelligence softwareFrom $49 a month
Free planWeb
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What both publish

FactLocusMaptitude
Company historyThe About page says the founder began seeking a retail business location in 2025 and built an internal prototype after struggling with fragmented research.LinkedIn says Caliper Corporation was founded in 1983 and is headquartered in Newton, Massachusetts.
HeadquartersLondon, United KingdomNewton, Massachusetts, USA
SupportThe contact page directs support and partnership enquiries through its message form and lists an address in Holborn, London.Pricing information states complimentary phone and email support is provided for 60 days after purchase, with possible extensions at Caliper's discretion.

Locus plans

  • Free map accessFree
  • One-time location report$15, paid once
  • Explore$49 a month
  • Monitor$79 a month
  • Research$99 a month
  • Grow$199 a month

Maptitude plans

  • Maptitude Desktop No Subscription$1,095, paid once
  • Maptitude Desktop Subscription$795 a year
  • Maptitude Online$795 a year
  • Desktop Subscription$795 a year
  • Maptitude Remote Desktop Subscription$1,095 a year
  • Enterprise Subscription$1,095 a year

Pick Locus if…

It suits commercial property advisers, multi-site retail and franchise teams, and business owners or marketers assessing potential locations. Users outside the UK and US should note that demographic coverage may be less deep.

Pick Maptitude if…

It suits business users mapping territories, routes, facilities, and other location-based plans. Caliper lists applications across healthcare, banking, transportation, retail, and other industries.

Charts they share