Litmus
7.2#27 in email marketing softwareFrom $79 a monthWebAPIExtension
VisitLitmus vs Mailchimp
What both publish
| Fact | Litmus | Mailchimp |
|---|---|---|
| Analytics | Email Analytics reports engagement details including opens, read time, deletion, glances, skims, and geolocation. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API | Litmus offers REST-based APIs for Email Previews and Email Analytics, with access evaluated case by case. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Founded | 2005 | 2001 |
| Free plan | No | Yes |
| Headquarters | Boston, Massachusetts, United States | Atlanta, USA |
| Integrations | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Rating on Trustpilot | 2.5 out of 5 from 8 reviews | 2.5 out of 5 from 1,522 reviews |
| Rating on TrustRadius | 8.6 out of 10 from 652 reviews and ratings | 8.4 out of 10 from 2,886 reviews and ratings |
| SDKs | The API documentation lists partner integrations using C#, Visual Basic, PHP, Ruby, Python, Perl, and Java, but does not present an official SDK package. | Official client libraries cover TypeScript, Python, Go, Java, C#, PHP, Ruby, Swift and Rust; mobile SDKs target iOS and Android. |
| Security | The Validity Trust Center lists Litmus security materials including its Security White Paper and SOC 2 Type 2 report. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
Litmus plans
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Litmus if…
Litmus suits marketers and email teams that need to build, quality-check, monitor, or analyze campaigns across many clients and devices. Teams should check plan requirements for integrations and API access before choosing it.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.