Listrak
6.3#8 in personalization enginesWebAPIExtension
VisitListrak vs Personyze
Personyze
8.2#1 in conversion rate optimization softwareFrom $99 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Listrak | Personyze |
|---|---|---|
| Channels | The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences. | Higher plans add open-time email personalization, broadcast email and SMS, browser push notifications, and mobile SDK personalization. |
| Company history | Listrak says it was established in 1999. | Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024. |
| Integrations | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. | Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks. |
| Product | Listrak is a cross-channel marketing platform purpose-built for retailers and ecommerce brands. | Personyze unifies visitor behavior and data to personalize pages, product recommendations, and emails in real time. |
Listrak plans
- Experience BuilderPriced on request
- Listrak platformPriced on request
Personyze plans
- FreeFree
- Personyze STARTER (Shopify)$99 a month
- Starter$149 a month
- Personyze LITE (Shopify)$249 a month
- Growth$250 a month
- Power$450 a month
Pick Listrak if…
Listrak suits retailers and ecommerce brands seeking cross-channel customer engagement and automated journeys. Its integrations and developer tools may also suit teams connecting commerce, CRM, or customer data systems.
Pick Personyze if…
Personyze suits ecommerce, SaaS, B2B, publishing, travel and hospitality, or education teams seeking real-time personalization and testing. It may also fit teams that need consent controls and integrations with the listed platforms.