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6.2#138 in email marketing softwareFree planFree planWebAPI
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| Fact | Letter | Mailchimp |
|---|---|---|
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The integrations page lists Zapier, Facebook Lead Ads, Segment, PostHog, Make, and Tally. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Native integrations | 6 | 300 |
You want what its maker publishes above — check its page for the details.
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.