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Letter vs Mailchimp

Letter

6.2#138 in email marketing softwareFree plan
Free planWebAPI
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Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactLetterMailchimp
Audience segmentationYesYes
Email automationYesYes
Free planYesYes
IntegrationsThe integrations page lists Zapier, Facebook Lead Ads, Segment, PostHog, Make, and Tally.Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.
Native integrations6300

Letter plans

  • FreeFree

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pick Letter if…

You want what its maker publishes above — check its page for the details.

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Charts they share