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Leadform vs Typeform

Leadform

6.0#58 in lead capture software£19 usage-based
Web
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Typeform logo

Typeform

9.2#1 in survey softwareFrom $39 a month
Free planAndroidiOSWebAPI
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What both publish

FactLeadformTypeform
AnalyticsThe builder shows per-step completion and drop-off so teams can identify friction in a funnel.The platform's Insights Hub uses AI to surface response trends, outliers, sentiment, and key themes, with visual charts and shareable reports.
IntegrationsLeadform lists native connections to Leadbyte, Make, Zapier, Google Tag Manager, GA4, Clarity, SMTP, and custom webhooks.Typeform says it integrates with 300+ apps, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion.
SecurityThe privacy policy says the service uses row-level database security, AES-256-GCM encryption for sensitive integration credentials at rest, TLS in transit, and production database encryption at rest.Typeform lists GDPR, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, CCPA, HIPAA certification, and US and EU data centers among its security and compliance measures.

Leadform plans

  • Pay as you go£19 a month

Typeform plans

  • FreeFree
  • Basic$39 a month
  • Plus$79 a month
  • Business$129 a month
  • Talent$169 a month
  • FreeFree

Pick Leadform if…

You want what its maker publishes above — check its page for the details.

Pick Typeform if…

Typeform suits teams that create online forms and use responses for lead routing, research, feedback, or follow-up. The listed audience includes marketing, product and UX, HR, operations, research, and customer success teams.

Charts they share