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Klaviyo vs SmartrMail

Klaviyo logo

Klaviyo

7.0#4 in customer lifetime value softwareFree plan
Free planWeb
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SmartrMail logo

SmartrMail

7.1#3 in merchant marketing softwareFrom $100.01 a month
Free planWebAPI
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What both publish

FactKlaviyoSmartrMail
A/B testingYesYes
Audience segmentationYesYes
Email automationYesYes
Founded20122016
Free planA free plan is available with core features and no monthly cost within stated limits.Yes
HeadquartersBoston, Massachusetts, United StatesNew York, NY, USA

Klaviyo plans

  • FreeFree
  • EmailPriced on request
  • Email—
  • EnterprisePriced on request

SmartrMail plans

  • FreeFree
  • Essential$100.01 a month
  • Pro$490.01 a month
  • SMS add-on$10 a month

Pick Klaviyo if…

Klaviyo suits businesses that want to manage several marketing channels, automate email, and segment audiences. Its free plan may fit smaller accounts that can stay within its profile and sending limits.

Pick SmartrMail if…

You want what its maker publishes above — check its page for the details.

Charts they share