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Klaviyo vs Retainful

Klaviyo logo

Klaviyo

7.0#4 in customer lifetime value softwareFree plan
Free planWeb
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Retainful

6.5#11 in merchant marketing softwareFrom $14 a month
Free planWeb
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What both publish

FactKlaviyoRetainful
A/B testingYesYes
Audience segmentationYesYes
Email automationYesYes
Free planA free plan is available with core features and no monthly cost within stated limits.Yes
HeadquartersBoston, Massachusetts, United StatesSingapore
Monthly send limit1500010000

Klaviyo plans

  • FreeFree
  • EmailPriced on request
  • Email—
  • EnterprisePriced on request

Retainful plans

  • FreeFree
  • Pro$14 a month

Pick Klaviyo if…

Klaviyo suits businesses that want to manage several marketing channels, automate email, and segment audiences. Its free plan may fit smaller accounts that can stay within its profile and sending limits.

Pick Retainful if…

You want what its maker publishes above — check its page for the details.

Charts they share