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Keyword Insights vs Yoast SEO

Yoast SEO

8.7#4 in seo toolsFrom $118.80 a year
Free planWebAPISelf-hosted
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What both publish

FactKeyword InsightsYoast SEO
API accessYesYes
Free planNoYes
HeadquartersStourbridge, England, United KingdomWijchen, The Netherlands
Keyword researchYesYes
Rank trackingYesYes

Keyword Insights plans

  • Basic$58 a month
  • Professional$99 a month
  • 7-day trial$1 a month
  • $1 trial$1, paid once
  • EnterprisePriced on request

Yoast SEO plans

  • Yoast SEOFree
  • Yoast SEO Premium$118.80 a year
  • Yoast SEO FreeFree
  • Yoast SEO Google Docs Add-on$5 a month
  • Yoast SEO for Shopify$19 a month

Pick Keyword Insights if…

It suits digital marketers seeking keyword research, clustering and content tools in one service. Teams may value Professional’s three user seats and team sharing.

Pick Yoast SEO if…

It suits people looking for SEO analysis, sitemap, indexing, and API features, especially those working with WooCommerce. The free plan may suit users who want the listed core features without a paid plan.

Charts they share