Yoast SEO
Yoast SEO is a freemium SEO product with real-time SEO and readability analysis, automatic XML sitemaps, structured data, indexing controls, and REST API acc…
What Yoast SEO is
Yoast SEO is a freemium SEO product with real-time SEO and readability analysis, automatic XML sitemaps, structured data, indexing controls, and REST API access on its free plan. Listed capabilities also include keyword research and rank tracking. For WooCommerce, the product has a stated focus and includes tools for faceted navigation and product schema. The listed platform is API, alongside its WooCommerce focus. Yoast SEO’s free plan is free, billed Free. Yoast SEO Premium is $118.80 a year, billed ex. VAT, for 1 website or domain. The maker, Yoast SEO, was founded in 2010 and is headquartered in Wijchen, The Netherlands. The feature set covers site analysis and technical SEO controls, with ecommerce-focused navigation and schema tools for WooCommerce. The free plan includes the listed analysis, sitemap, structured data, indexing, and REST API features; Premium is listed for one website or domain.
Good
- Free plan includes SEO and readability analysis.
- Automatic XML sitemaps and indexing controls are included.
- Keyword research and rank tracking are listed.
- WooCommerce tools cover faceted navigation and product schema.
Watch out
- Premium costs $118.80 a year, ex. VAT.
- Premium covers 1 website or domain.
- The listed platform is API, with WooCommerce focus.
Who it suits
It suits people looking for SEO analysis, sitemap, indexing, and API features, especially those working with WooCommerce. The free plan may suit users who want the listed core features without a paid plan.
Verdict
Yoast SEO combines analysis and technical SEO tools in a free plan, with additional WooCommerce-specific navigation and schema capabilities listed. Consider the Premium plan’s annual price and one-site limit when choosing between plans.
Plans and prices
From Yoast SEO's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Yoast SEO | Free | Real-time SEO and readability analysis · Automatic XML sitemaps · Structured data · Indexing controls · REST API · Free |
| Yoast SEO Premium | $118.80 a year | 1 website/domain · Premium plugin · Local SEO · News SEO · Video SEO · Google Docs seat · Academy access · 24/7 support · annually, ex VAT |
| Yoast SEO Free | Free | Core SEO controls · readability analysis · structured data · XML sitemaps · one focus keyphrase |
| Yoast SEO Google Docs Add-on | $5 a month | 1 additional seat; one seat included with Premium or WooCommerce SEO · monthly, ex VAT |
| Yoast SEO for Shopify | $19 a month | Shopify stores · 14-day free trial · 30-day billing period, ex VAT |
The facts
Each one read from Yoast SEO's own pages, with the date it was checked.
What it does
- AI features
- Yoast lists AI generation, AI optimization, AI summarization, content planning, bot controls and AI bulk editing across its plans.checked 15 Oct 2026
- API access
- Yeschecked 20 Sep 2026
- Content analysis
- The plugin analyzes content in real time and gives SEO and readability recommendations while authors write.checked 15 Oct 2026
- Developer APIs
- The developer portal documents REST, Surfaces, Metadata and Schema APIs plus PHP classes and hooks for customization.checked 15 Oct 2026
- Documentation depth
- Yoast publishes technical documentation covering analysis, blocks, controls, XML sitemaps, SEO tags, OpenGraph, Schema.org, integrations and HTTP headers.checked 15 Oct 2026
- Installation
- The free plugin can be installed through the WordPress dashboard, by uploading a ZIP file or through Yoast's automatic installer.checked 15 Oct 2026
- Integrations
- Yoast documents integrations with Elementor, Semrush, Wincher, Easy Digital Downloads, ACF, Algolia, Jetpack, WooCommerce, Site Kit and Mastodon.checked 15 Oct 2026
- Internal linking
- Premium provides internal-link suggestions while content is written.checked 15 Oct 2026
- Keyword research
- Yeschecked 20 Sep 2026
- License
- Yoast's WordPress plugins are released under the GPL open-source license; the distribution repository identifies Yoast SEO as GPLv3.checked 15 Oct 2026
- Limit: integrations and backend depth
- TrustRadius reviewers identify limited integrations with other CMS platforms and weaker backend SEO functionality as concerns.checked 15 Oct 2026
- Limit: premium paywall
- Capterra reviewers complain that important capabilities are paid-only and that Premium is too expensive for personal blogs.checked 15 Oct 2026
- Limit: rigid recommendations
- Capterra reviewers report that some optimization recommendations feel overly rigid.checked 15 Oct 2026
- Limit: update and support incidents
- Trustpilot contains complaints about corrupted Shopify settings after updates, difficulty reaching a human and occasional unhelpful replies.checked 15 Oct 2026
- Praise: ease of use
- G2 reviewers repeatedly praise the intuitive interface, simple setup and user-friendly workflow.checked 15 Oct 2026
- Praise: support
- Trustpilot review summaries commonly praise Yoast staff as helpful, responsive and knowledgeable.checked 15 Oct 2026
- Praise: WordPress integration
- TrustRadius reviewers repeatedly praise seamless integration inside WordPress and real-time guidance while editing.checked 15 Oct 2026
- Privacy and processing
- Yoast says plugin content analysis runs on the customer's site and that the plugins do not send customers' personal data to Yoast servers.checked 15 Oct 2026
- Rank tracking
- Yeschecked 20 Sep 2026
The company
- Company facts
- LinkedIn lists Yoast as privately held, founded in 2010, headquartered in Wijchen, Gelderland, with 51–200 employees.checked 15 Oct 2026
- Company ownership
- Newfold Digital announced its acquisition of Yoast on August 12, 2021.checked 15 Oct 2026
- Founded
- 2010checked 28 Sep 2026
- Headquarters
- Wijchen, The Netherlandschecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
Alternatives to Yoast SEO
- 1
DefiniteSEO
Free planOpen sourceAndroidiOSWebAPI9.0From $4.99 a month - 2
Marketing Miner
Free planAndroidiOSWebAPI8.8From €19 a month - 3
Rank Math SEO
Free planOpen sourceWebAPISelf-hosted8.7Free plan - 4
Screaming Frog SEO Spider
Free planAPILinuxmacOSSelf-hosted8.6Free plan - 5
SEO PowerSuite
Free planAPILinuxmacOSWindows8.5From $349 a year - 6
Ahrefs
Free planWebAPI8.4From $29 a month