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Keeping vs Serif

Keeping logo

Keeping

6.8#14 in shared inbox softwareFrom $14 a month
AndroidiOSWebExtension
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Serif logo

Serif

8.1#1 in email collaboration softwareFrom $30 a month
Free planiOSWebmacOSWindows
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What both publish

FactKeepingSerif
CompanyKeeping says it was founded in 2016 and is based in Brooklyn, New York.The About page identifies founders Kevin Yang and James and says they met during their first week at Stanford.
ProductKeeping turns Gmail and Google Workspace into a shared inbox and help desk for team email.Serif places an AI employee in shared addresses such as info@, support@, and billing@ to answer routine email.
SecurityKeeping states that it is SOC 2 Type II certified, hosts its infrastructure on Google Cloud in the United States, encrypts customer data at rest, and uses Google authentication.Serif states that it is SOC 2 Type 2, GDPR, and HIPAA compliant, and that emails are not used to train general AI models or stored on its servers.

Keeping plans

  • Essentials$14 a month
  • Advanced$24 a month
  • HIPAA$49 a month

Serif plans

  • Lite$30 a month
  • Standard$50 a month
  • Pro$200 a month
  • Team$50 a month
  • EnterprisePriced on request
  • FreeFree

Pick Keeping if…

Keeping suits teams that manage customer support, HR, or IT email through Gmail or Google Workspace. Essentials is positioned for small teams, while Advanced is intended for higher volumes.

Pick Serif if…

Serif is aimed at small businesses and operations teams that want routine shared-inbox and document tasks automated. Its escalation and approval options may suit teams that want to review replies before allowing more independent handling.

Charts they share