Keen vs Planful
| Keen | Planful | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | api, Web | api, Web |
| Free plan | No | — |
| Budget planning | Yes | — |
| Forecasting | Yes | Yes |
| Scenario planning | Yes | — |
| ROI reporting | Yes | — |
| Planning horizon | annual | — |
Both are listed in Best Marketing Performance Management Software. On Everything Xiaomi, Planful scores higher on our published basis.