
Kantar LINK AI
6.2#5 in brand tracking softwareWeb
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| Fact | Kantar LINK AI | Marpipe |
|---|---|---|
| Headquarters | London, United Kingdom | New York, NY, United States |
| Security | Kantar states that it adheres to information security standards including ISO/IEC 27001 and uses controls such as encryption, access management and incident response. | Pricing states that plans include secure SSO, and the privacy policy says Marpipe uses organizational, technical and physical safeguards to protect personal information. |
LINK AI suits advertising and marketing teams that need to evaluate creative across channels, compare results with channel norms, or assess many assets quickly. Teams can choose self-serve projects or Kantar-supported setup and interpretation.
Marpipe is for brands and brand leaders working with product catalogs and advertising campaigns. Its feed tools may suit teams managing product data across commerce and ad platforms.