Inxmail
7.1#78 in email marketing toolsFrom €70 a monthWebAPI
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| Fact | Inxmail | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| Analytics | Campaign reporting includes opening, click and interaction metrics, plus A/B tests. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API | The platform pricing includes a basic API, and the feature list identifies REST and SMTP APIs. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Audience segmentation | Yes | Yes |
| Automation | Visual workflows can automate campaigns and trigger emails based on recipient actions and reactions. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | 1999 | 2001 |
| Free plan | No | Yes |
| Headquarters | Freiburg im Breisgau, Germany | Atlanta, USA |
| Integrations | The integrations directory lists connections including Salesforce Sales Cloud, Shopify, Microsoft Dynamics CRM, Make and Zapier. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Security | Inxmail states that its platform is GDPR-compliant, processes data in Germany and is certified by TÜV Rheinland to ISO/IEC 27001:2022. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
You want what its maker publishes above — check its page for the details.
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.