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Inxmail vs Mailchimp

Inxmail

7.1#78 in email marketing toolsFrom €70 a month
WebAPI
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Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactInxmailMailchimp
A/B testingYesA/B testing is offered for testing and optimizing email campaigns.
AnalyticsCampaign reporting includes opening, click and interaction metrics, plus A/B tests.Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics.
APIThe platform pricing includes a basic API, and the feature list identifies REST and SMTP APIs.Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.
Audience segmentationYesYes
AutomationVisual workflows can automate campaigns and trigger emails based on recipient actions and reactions.Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.
Email automationYesYes
Founded19992001
Free planNoYes
HeadquartersFreiburg im Breisgau, GermanyAtlanta, USA
IntegrationsThe integrations directory lists connections including Salesforce Sales Cloud, Shopify, Microsoft Dynamics CRM, Make and Zapier.Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.
SecurityInxmail states that its platform is GDPR-compliant, processes data in Germany and is certified by TÜV Rheinland to ISO/IEC 27001:2022.Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.

Inxmail plans

  • Email marketing platform€200 a month
  • SMTP Mail Relay€70 a month

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pick Inxmail if…

You want what its maker publishes above — check its page for the details.

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Charts they share