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Instapage vs Paperform

What both publish

FactInstapagePaperform
Founded20122016
Free planNoYes
IntegrationsInstapage connects with more than 120 advertising, CRM, email, ecommerce, marketing automation, and sales applications.Paperform says it connects with over 2,000 popular apps and software through direct integrations, Zapier and Make.
Security complianceInstapage states that it supports GDPR compliance, SOC 2 compliance, SSL certification, SAML 2.0 SSO, Google sign-on, and global data centers.Paperform states that it is GDPR compliant and SOC 2 Type II compliant, with SSO and access management.

Instapage plans

  • Create$99 a month
  • Optimize$199 a month
  • Create$948 a year
  • Optimize$1,908 a year
  • ConvertPriced on request

Paperform plans

  • FreeFree
  • Essentials$29 a month
  • Pro$49 a month
  • Business$124 a month
  • Pro$588 a year
  • Business$1,488 a year

Pick Instapage if…

Instapage suits marketing teams and agencies that need to launch and refine landing pages for campaigns. It also fits teams that want dynamic copy, integrations, and built-in experimentation workflows.

Pick Paperform if…

Paperform suits teams and individuals creating forms for areas such as marketing, eCommerce, education, and professional services. It can fit workflows that need payments, e-signatures, or automation, as long as form editing can happen on a desktop or laptop.

Charts they share