
Instapage
6.5#37 in lead capture softwareFrom $948 a yearWebAPI
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| Fact | Instapage | Paperform |
|---|---|---|
| Founded | 2012 | 2016 |
| Free plan | No | Yes |
| Integrations | Instapage connects with more than 120 advertising, CRM, email, ecommerce, marketing automation, and sales applications. | Paperform says it connects with over 2,000 popular apps and software through direct integrations, Zapier and Make. |
| Security compliance | Instapage states that it supports GDPR compliance, SOC 2 compliance, SSL certification, SAML 2.0 SSO, Google sign-on, and global data centers. | Paperform states that it is GDPR compliant and SOC 2 Type II compliant, with SSO and access management. |
Instapage suits marketing teams and agencies that need to launch and refine landing pages for campaigns. It also fits teams that want dynamic copy, integrations, and built-in experimentation workflows.
Paperform suits teams and individuals creating forms for areas such as marketing, eCommerce, education, and professional services. It can fit workflows that need payments, e-signatures, or automation, as long as form editing can happen on a desktop or laptop.