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Insightly Marketing vs Mailchimp

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Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactInsightly MarketingMailchimp
APIInsightly offers a REST-based API with a web sandbox and client libraries for Java, .NET, and Python.Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.
Email automationYesYes
Free planNoYes
IntegrationsInsightly says AppConnect can connect marketing to advertising channels such as Google Ads, Facebook, Instagram, and LinkedIn, as well as eCommerce platforms.Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.
SecurityInsightly's marketing page lists SOC 2 Type II assessment, single sign-on, two-factor authentication, encryption in transit and at rest, GDPR, and HIPAA compliance.Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.

Insightly Marketing plans

  • Plus$99 a month
  • Professional$499 a month
  • Enterprise$999 a month

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pick Insightly Marketing if…

You want what its maker publishes above — check its page for the details.

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Charts they share